Silicon Valley Marketing Leader Michelle Cipriano joins DisasterAWARE Enterprise

October 4, 2021
Silicon Valley Marketing Leader Michelle Cipriano joins DisasterAWARE Enterprise
October 4, 2021

DisasterAWARE Enterprise, a worldwide cloud-based SaaS risk intelligence platform for monitoring global hazards, is proud to announce Michelle Cipriano has agreed to become chief marketing officer of the parent corporation, Tenefit, based in San Jose, CA.

Ms. Cipriano has extensive experience in marketing and management for high technology companies and is a recognized leader with proven experience in building strong, high-performance teams with global reach. She begins the post on October the 18th.

“Michelle brings to DisasterAWARE Enterprise world-class expertise in SaaS marketing and technology. She will be instrumental in supporting the planned expansion of the company’s international footprint in the coming months and years,” said Tenefit Chief Executive Officer Bob Miller. “We are excited to add her to our growing team of innovators and experts at DisasterAWARE Enterprise. The online platform is the major source of comprehensive early-warning disaster intelligence technology leveraging big data analytics to examine and uncover hidden patterns, correlations, and other insights to predict risks.”

Ms. Cipriano said she is excited to join DisasterAWARE Enterprise. “I am looking forward to helping build on their leadership and success delivering predictive risk management solutions in this rapidly expanding market,” she said.

Ms. Cipriano has served as vice president of marketing for several Silicon Valley software and technology companies, including NetEnrich, OpSource, and Yosemite Technologies, both in San Jose. In 2010 she founded her own marketing agency, Demand by Design with an emphasis on high tech clients, and served as its principal for the last 11 years.

DisasterAWARE Enterprise delivers unrivaled near real-time alerts from disasters as they unfold from around the globe, including volcanoes, earthquakes, hurricanes, and wildfires. The platform provides private enterprise and government entities, both large and small, support for their risk management decisions and business continuity planning.